Yes, the Apple Watch will support third-party bands

There's a lot you can do to customize your brand new Apple
Watch, including swapping among all the official (and
pricey) Apple Watch bands.
But a passage in the recently published Apple Watch user
guide suggests that Apple's own Watch bands soon won't
be the only ones the company approves of.
"Use only Apple branded or Apple authorized bands," reads a
note under the section "band care information."
Well that's quite a hint.
Made for Apple
Apple has one authorization program already for iPhone ,
iPad and iPod accessories, dubbed "MFi" - Made For iPhone.
It's easy to imagine the company doing the same for Apple
Watch bands, particularly with some third-party accessory
makers already creating their own straps for the wearable.
Apple hasn't announced anything outright, but we've asked
the company to confirm, and we'll update this article if it
does.

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