Microsoft may make a bid to acquire CRM giant
Salesforce.com, according to a Bloomberg report. Although
no sale is imminent, and both companies have declined to
comment on the matter, the potential marriage would unite
two enterprise technology megaforces.
Worth approximately $50 billion, Salesforce is sitting on a
cash reserve of about $1.67 billion. Bloomberg's sources
claim Microsoft is evaluating a bid for Salesforce after the
San Francisco, Calif.-based CRM services company was
approached by another potential buyer.
The sources also indicated a long-term willingness on
Microsoft's part to attempt to acquire Salesforce under the
appropriate terms. However, Microsoft had remained on the
sidelines until an unnamed company stepped in to make a
bid for Salesforce, according to the report.
What it could mean
Microsoft's CEO Satya Nadella has made it his mission to
make Microsoft the dominant cloud services provider on the
market. Acquiring Salesforce would give him the technology
and talent to bolster a company he has already began
restructuring in favor of cloud services.
Additionally, Salesforce has become the leading force in
enterprise technology in the wearables and machine-to-
machine space. A union with Microsoft could give the two
companies the leading device and reporting mechanism by
integrating Microsoft Band and Hololens with Salesforce's
data and analytics tools.
Bloomberg estimates Salesforce's market value to be
approximately $50 billion, or roughly 17% of Microsoft's
$290 billion valuation.
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