Apple: if you want to buy

Apple Watch pre-orders open
tomorrow, and Apple is bigging up the
popularity of its wearable before
anyone's even hit the "buy" button. It
reckons that the "tremendous
interest" in the Watch is going to see
demand exceeding supply.
Therefore, for the initial launch period,
it will only be taking pre-orders online.
The whole statement from Angela
Ahrendts, Apple's senior vice president
of Retail and Online Stores, is below.
"We are excited to welcome customers
tomorrow and introduce them to Apple
Watch, our most personal device yet.
Based on the tremendous interest
from people visiting our stores, as well
as the number of customers who have
gone to the Apple Online Store to mark
their favourite Apple Watch ahead of
availability, we expect that strong
customer demand will exceed our
supply at launch."
"To provide the best experience and
selection to as many customers as we
can, we will be taking orders for Apple
Watch exclusively online during the
initial launch period."
The Watch will be hitting wrists on
April 24.
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